.6 minutes reviewed Last Updated: Oct 05 2024|12:12 AM IST.Trial and error (R&D) investing through BSE 100 firms has increased progressively, increasing from 0.89 percent of income in FY20 to 1.32 per-cent in FY24, averaging around 1 per-cent over the period in-between, according to records collected from Bloomberg and business annual reports.Additionally, these companies much more than doubled their R&D investing in downright conditions over these five years: Coming from Rs 25,041 crore to Rs 63,072 crore.While this reflects a prioritisation of innovation, company R&D expenditure continues to be pretty conventional. Pros note that only a handful of firms have significantly enhanced their R&D devote, showing that.